Sunday, December 6, 2009

2nd Website CA Blog

The 2nd site I looked at that was great was a tennis website
www.sonyericssonwtatour.com/ Its really clean and professionall looking. Its the women's tennis assosciations official site which includes rankings, personal profiles, galleries, videos, blogs from players, tournament website links, calenders, links to tennis merchandise sites etc. The thing thats most impressive is that when Sony Ericsson began sponsoring the WTA Tour they completely updated and altered the site to make it more personable and intereactive. Now there's polls on who you think is the best or favourite player, who's going to win tournaments etc., interviews and highlights of players that you can watch againg and again and even live streaming of matches. They also this year have gotten even more personal with the players launching the Are You Looking for a Hero campaign which was a series of ads featuring the top stars of the tour. Now they're showing us the fans what the girls get up to while travelling the world and not playing tennis. When they get a few spare moments do they shop, play video games, favourite cities or foods and what they think about other players. Its made it so much more peronable & interactive that people really get behind their players and support them at tournaments they're in.
They've also gone mobile literally! Now the site is acessible from iPhones and mobiles whereas before it was awfully difficult to use on the go. They can text you results or news of your favourite player. Its for this reason that I like the site so much and wanted to create my own albeit much simpler version of a profile site of a few of my favourite tennis players. Its great to be able to check out their journeys and what they've achieved really quickly. It also helps that they're not bad looking either!

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